Boonaz Teams Up with BamBam for their First Adorable Pop-Up in Thailand at Central Park from November 20-23!

Art Toy fans are in for a treat! Boonaz, the popular character brand, is captivating Thai hearts with its mysterious little monster character as it unveils a new collection, the “Mistveil Manor Plush Series”. This launch features the renowned artist and icon BamBam Kanpimuk Phuwakul (BamBam of GOT7), who embodies the concept of “The Courage to Express Yourself.” This special experience marks the brand's first-ever appearance in Thailand with a Limited Pop-Up Store located in central Bangkok, packed with fun activities and exclusive merchandise at Parkside Hall, G Floor, Central Park, from November 20 to 23, 2025.

Boonaz: The Little Monster of Mistveil Manor

Boonaz is a contemporary character brand from Boonaz Studio that tells the story of a cursed little monster. Beneath the charm of this adorable little demon lies a deeper meaning. The character emerged from an old mansion shrouded in fog and dark magic, causing Boonaz to forget its past entirely. The character symbolizes a childlike optimism, radiating joy even on imperfect days, reflecting the idea of “beauty in imperfection.” Inspired by the romantic essence of “moonlight” and the vintage mystique of “old England,” a notable feature is the heart-shaped “lock” on its torso, waiting for someone to find the “key to the heart” to unlock stories of healing and friendship.

Official Launch of the “Mistveil Manor Plush Series”

The launch of the “Mistveil Manor Plush Series” marks Boonaz's debut in Thailand and is the first series in the Boonaz universe. This adorable collection draws inspiration from 19th-century English dolls and is designed as a “Healing Charm” from the Boonaz mansion. The collection includes four keychain plush doll designs, each representing different “emotions” of Boonaz: Boonaz Original: representing honesty and self-acceptance, Sheep Costume: symbolizing gentleness and compassion, Bunny Costume: embodying hope and dreams, and Bear Costume: representing warmth and comfort. Additionally, there are special themed items such as Boonaz Magic Lucky Charm, stickers, magnets, and cute headbands, along with a mini-game, “Find Your Inner Monster,” inviting participants to discover their emotional monster within the Boonaz universe.

Bridget Lim, Chief Creative Officer of Boonaz Studio, stated, “At the heart of Boonaz is the understanding of human emotions. We believe that imperfection is what makes humanity beautiful. This character was created to convey that ‘you don’t have to be perfect to be valuable.’ Boonaz is the little friend that stands by you on your quietest days.”

BamBam x Boonaz Series: Light and Emotion in the Courage to Be Yourself

The highlight of this collection is the collaboration with global icon BamBam Kanpimuk Phuwakul, who showcases his unique creative power and style, perfectly aligned with the spirit of Boonaz. BamBam is not just an artist; he represents the ‘light’ side of those who dare to shine and stay true to themselves, reflecting the concept of ‘The Courage to Express Yourself’ in the most significant way. He has been closely involved in the creative process, from discussing the main visuals to proposing ideas that enhance the ‘on-stage energy’ of the character Boonaz, bringing this little monster to life and making it a true symbol of positivity. Throughout this project, BamBam participated in the creative process, from co-designing the key visuals to selecting the character’s color palette and conceptualizing the campaign, ensuring Boonaz conveys vibrancy and energy.

BamBam Kanpimuk Phuwakul said, “For me, Boonaz is a friend that stands by us through every emotion, whether sad, lonely, or happy. It is a symbol of the courage to be yourself and to embrace every side of our hearts.”

Join the journey of self-discovery with Boonaz and BamBam at the Boonaz Limited Pop-Up in Thailand from November 20 to 23, 2025 at Parkside Hall, G Floor, Central Park. The Pop-Up experience not only includes an up-close look at the new collection but also interactive activities. Engage in the “Find Your Inner Monster” zone to discover which emotional monster you resemble in the Boonaz universe, alongside adorable photo spots and exclusive merchandise created solely for this occasion.

Discover more at Facebook: Boonaz, Instagram: boonaz_meetfunky, TikTok: boonaz_meetfunky, and X: MeetFunky666.

About Boonaz

Boonaz is a contemporary character brand from Boonaz Studio that narrates the story of a little cursed monster through the world of “Cursed Manor,” inspired by the vintage, enchanting atmosphere of old England. This universe combines cuteness, mystery, and the reality of human emotions through unique, vibrant designs, conveying the idea of ‘The Courage to Express Yourself’ to help people accept, understand, and heal their feelings through art, characters, and stories that connect hearts and remind everyone that “no matter where you are in the world, there will always be someone by your side, striving to make you smile.”

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